The serial version has five girls starring in it to reach the target audience better. Ethir Neechal is a modern-day version of K.Balachander's classic movie Punnagai, there the plot is woven around five young men who befriend each other and face life’s obstacles. Their perseverance to win against all odds forms the content of the serial. Do they make through life holding their dreams and promises they made to themselves intact is the plot of the story. They have their own dreams, ambitions and principles. The serial is aired on 9 pm on weekdays.Įthir Neechal from the production house Minbimbangal revolves around five young girls just out of college. Her temperament in handling the obstacles is the crux of the story. Faced with tragedies that life throws at her she marries for love hoping things would take a good turn but she has more surprises. Kalki, the lead heroine of the serial is a contemporary woman who is bold, intelligent, lovable, affectionate and assertive. Incidentally she also anchors the top show in Jaya TV, Jackpot (a family quiz show). Popular Tamil movie star, Kushboo, who plays the lead role in the serial, has evolved the story concept of Kalki. In fact all our popular serials like Anni and Sahana show women as outgoing and positive.” Says K Balaswaminathan, Vice President, Marketing, Jaya TV, “These two serials portray women as strong characters who challenge the obstacles in their lives with a cheerful disposition and positive outlook. Jaya TV has launched two new serials, Ethir Neechal (swimming against the current) and Kalki (an avatar), which have the lead characters as women with a positive outlook towards life.
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